[2020 version] I compared popular SMS sending service companies
SMS (Short Message), which is said to have an open rate 20 times higher than email, is attracting attention as a marketing tool to replace e-mail newsletters and DM. It is used not only for coupons and sale information, but also for SMS authentication, reminder, and important message delivery. In this way, SMS can be used in various ways depending on the industry. This time, we will compare five major SMS distribution service companies and introduce the differences.
１．CM.com
https://www.cmtelecom.jp/
A foreign-affiliated company headquartered in the Netherlands. There are 15 bases in 13 countries around the world, and we have a Japanese corporation in Tokyo. In addition to dunning, identity verification, and marketing use using SMS in Japan, we have abundant successful cases such as major overseas airlines and world-famous fast food chains, and not only provide SMS delivery services. , Japanese sales will support you how to use it.
CM.com's SMS delivery service goes beyond the delivery function
・ A function that allows you to create a landing page (LP) by dragging and dropping is included for free. ・ SMS can be delivered from your usual email software such as Gmail and Microsoft Outlook. ・ You can customize the sender display of SMS
There are many + α functions that support SMS delivery.
[Features] </ strong> ・ Available to 196 countries ・ You can choose between domestic carrier direct revenue connection and international network connection. ・ Multi-function such as LP creation function, URL shortening function, SMS delivery function from mail software ・ No initial cost or monthly cost, can be delivered from one copy ・ 24/7 traffic monitoring ・ GDPR compliant security measures ・ System linkage by API is possible ・ There is a multilingual message service
[Price plan] </ strong> Initial cost 0, monthly cost 0 yen, price 10 yen or less / mail
2. Static push
https://www.karaden.jp/
SMS sending service provided by NTT Com Online Marketing Solution Co., Ltd. We carry out manned monitoring 24 hours a day, 365 days a year, and if a problem should occur at midnight, we will respond immediately. With the long sentence split function, you can send a message of up to 700 characters regardless of the carrier terminal. In addition, it supports IVR (Interactive Voice Response), which guides the customer who made the call with voice guidance and sends an SMS suitable for the content of the inquiry.
In addition, static push has the advantage of a highly secure environment in collaboration with the security department of the NTT Group.
[Features] </ strong> ・ Implemented manned monitoring and reception 24 hours a day, 365 days a year ・ Achieve strong security by coordinating with the NTT Group security department ・ No. 1 in domestic market share ・ System linkage by API is possible ・ A message of up to 700 characters can be delivered with the long sentence division function. ・ SMS delivery linked with IVR
[Price plan] </ strong> Initial cost / monthly fee: Estimate each time
３．EXLINK SMS
https://www.ex-sms.com/
This is an SMS sending service provided by Exlink Co., Ltd. Depending on the plan, you can select the plan from the required functions, such as sending by direct carrier connection and customizing the sender display name. It also supports on-premises server construction.
[Features] </ strong> ・ Choose a plan according to the required functions ・ Domestic 3 carrier direct revenue connection ・ System linkage by API is possible ・ SMS delivery linked with IVR ・ The URL described in SMS can be shortened with the desired domain.
[Price plan] </ strong> PACK charge for 2000 or less (no monthly basic charge required), separate estimate for mass transmission
４．Nexmo
https://www.nexmo.com/jp/products/sms
An SMS sending service company headquartered in the United States. After the acquisition by the Vonage Group, voice solutions have been a strength. In order to improve the delivery rate and delivery performance of SMS, we operate a routing technology based on our own algorithm.
[Features] </ strong> ・ Strong in SMS distribution (voice service) linked with IVR ・ System linkage by API is possible ・ The arrival rate is increased by a unique algorithm. ・ No initial fee or monthly fee
[Price plan] </ strong> Initial cost 0 yen, basic usage fee 0 yen, price 10 yen or less / mail
５．Twilio
https://twilio.kddi-web.com/
A company that provides a wealth of APIs that integrate telephone services and Web services. There is a cloud API service that can introduce various communication methods such as SMS, voice message, and video according to the issues that companies have.
In Japan, KDDI Web Communications Co., Ltd. is the agency, and it is a company with a strong infrastructure system with abundant open documents. You can try it immediately by signing up online, making it easier to consider introducing it.
[Features] </ strong> ・ Strong in SMS distribution (voice service) linked with IVR ・ Abundant infrastructure services ・ The usage fee is only for what you use ・ No initial cost
[Price plan] </ strong> Initial cost: 0 yen / Monthly cost: Phone number fee + incoming / outgoing call fee (prepaid method)
Summary
In recent years, many companies have begun trying to introduce SMS. Many companies allow free trials and single transmissions, so it's easy to get started. The required functions will differ depending on the purpose, such as dunning, sales promotion, and domestic / overseas distribution targets, so why not first try to find a service that suits your company's needs.